Current file: ~/CARVIN/README.md

Network: online

CARVIN@hq:~$ open caos

CAOS

Brands pay for views, not follower counts.

A Danish UGC platform. Brands fund a pool, many smaller creators on TikTok and Instagram make videos, and the brand pays for the views those videos get.

livepart-owned, with a partnercaoscreators.com ↗

$ why ugc// industry data, not CAOS results
What highly impacts a purchase decision?
  • user-generated content79%
  • brand content13%
  • influencer content8%

source: Stackla, February 2019. Survey of 1,590 consumers in the US, UK and Australia. Stackla sold UGC software.

Creator ads vs. non-creator ads on TikTok, at the same CPM
  • +70%click-through rate
  • +159%engagement rate

source: TikTok, The Creator Advantage, November 2025. TikTok's internal analysis of creator content posted February 2024 to January 2025. TikTok sells these ads.

CARVIN@hq:~$ cat how-it-works

brands
Fund a pool.
creators
Many smaller creators make videos on TikTok and Instagram.
payout
The brand pays for views, not follower counts.

CARVIN@hq:~$ stat caos

status
live
parent
CARVIN ApS
stake
part-owned, built with a partner
CARVIN.SYS2 procsREADME.mdsession00:00:00build5ef047a